This is a really interesting article,. As I understand it the author is arguing that rather than talking about climate change we should just start doing things about it, and people’s beliefs will start to fall in-line with the science. Sort of the opposite of what Gore has tried to do.
I think a lot of conservatives understand this dynamic and hence the the push back against green cars such as the Volt. Once people realize that lowering their carbon footprint is not so bad, it is a lot easier to convince people to do things that actually fix the problem.